The headline figures. All sources cited.
At £770 per square foot, The Avenue is priced within the NW6 7 postcode range of £635–£863 per sq ft (HM Land Registry, October 2025). Estimated gross rental yield is 2.7–3.1%, with three-bedroom properties in Queen's Park achieving £2,800–£3,200 per calendar month.
At a Glance
Price per Square Foot
£770 — £1,350,000 divided by 1,753 sq ft. The NW6 average runs £635 to £863 per square foot (Land Registry, October 2025). This sits in the upper half because of the spec and amenities.
Source: HM Land Registry, October 2025
Estimated Rental Income
£2,800–£3,200 pcm — Based on comparable 3-bed flats listed and recently let in NW6. The range depends on furnishing and market timing. Purpose-built blocks with concierge and parking tend to get the higher end.
Source: Rightmove comparables, February 2026
Estimated Gross Yield
2.7%–3.1% — From the asking price and the rental range above. NW6 overall yields are 4.1% to 5.7%, but that includes smaller, cheaper flats where yields run higher. See the full rental yield analysis for comparables.
Gross yield only. Does not account for void periods, management fees, or running costs.
Annual Outgoings
What it costs to run each year. Budget for these.
| Item | Annual Cost |
|---|---|
| Service charge | £11,592 |
| Ground rent | £745 |
| Council tax (Band G, est.) | ~£3,000 |
| Buildings insurance | Included in service charge |
| Total annual cost (est.) | ~£15,337 |
Council tax estimated for London Borough of Brent, Band G. Service charge and ground rent are 2025 figures, subject to annual review. The service charge breakdown covers daytime concierge, gym, communal garden maintenance, building insurance, and common area upkeep.
NW6 Property Market
Historical data, not prediction. Here's what's happened.
Prices in the NW6 7BP postcode have risen 21.9% over five years and 19.2% over ten, per HM Land Registry data to October 2025. The five-year number is higher because prices dipped in 2016-2018, then recovered.
38.4% of households on the surrounding streets are privately rented. That means tenant demand is strong and sustained, which supports rental values.
Purpose-built blocks with concierge, gym, and parking consistently sell at a premium over period conversions in NW6. Different product, different buyers. For a direct comparison with the other major NW6 new-build, see our The Avenue vs Queens Park Place page.
Important: All figures are historical. Property values can fall as well as rise. Past performance is not a reliable indicator of future results.
What Your Money Gets
1,753 sq ft of living space. Roughly double a typical new-build 3-bed in London. Developers keep cutting space. This one didn't. The 40ft reception room, three bathrooms, and two terraces come from that extra floor area. See every room in the room-by-room tour.
A 990-year lease. No extension costs for the foreseeable future, no mortgage complications. Short leases (under 80 years) can knock 10-20% off a property's value. Not relevant here.
Underground parking with EV charging. On-street parking in NW6 means a permit and no guaranteed space. This is a secure, covered spot with electric vehicle charging built in.
Daytime concierge and gym are covered by the service charge. No separate gym membership. The concierge collects your parcels while you're at work. The gym is downstairs, so you actually use it.
For the full specification including stamp duty calculations, mortgage scenarios, and running costs: complete property details →
Comparable Context
Compare like-for-like. Purpose-built, ground floor, 3 beds, 3 baths, 1,700+ sq ft, allocated parking, concierge, sub-5-minute station walk, Zone 2. That combination narrows the field fast.
Most NW6 properties at this price offer less space, no parking, no concierge, or a shorter lease. Properties with this spec in NW1, NW3, or W9 cost more per square foot. Worth looking at what you actually get here.
Stamp Duty Land Tax
SDLT is payable on completion. The amount depends on your situation: first-time buyer relief, the 5% second-home surcharge, and non-UK resident surcharges all change the number. If this is your first purchase, see the first-time buyers guide.
At £1,350,000, expect approximately £76,250 for a standard purchase. More if surcharges apply. Use HMRC's online SDLT calculator or ask your solicitor for the exact figure.
This is not financial or tax advice. Get independent professional advice before buying.
